Now work on it with these grooming products. Body sprays, antiperspirants, shower gels, shampoos, hair styling and even new daily fragrance pumps will take your style to the next level. Africa Body Spray. Explore Lynx's wide range of products. Deodorants, antiperspirants, shower gels, men's hair products. We have everything you need for grooming. An open-shirt man spraying Lynx Body spray on himself This web site is directed only to UK and Ireland consumers for products and services of Unilever UK.
Meanwhile a new premium range features packaging look based around a 'tag' system that features bold colours and a modern typographic approach to help consumers navigate around the product range.
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Lynx updates product brand design following global repositioning. By Natalie Mortimer - 29 March Get The Drum Newsletter Build your marketing knowledge by choosing from daily news bulletins or a weekly special.
Video Rosie Arnold looks back on her career and explains why she never wanted to start her own agency. The brand has also extended into other areas. The Axe Shampoos come in three different sizes, regular size, travel or sample size of and XL bottles. Axe also ships a shower scrub tool called the Axe Detailer. Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year.
From the s, Axe advertisements portrayed various ways the products supposedly helped men attract women. In , the advertising in the UK for the Pulse fragrance showed how it supposedly gave "geeky" men the confidence to woo women with dance.
In , Consumer Expert Dr. Vince Wong, CEO of Insights Interactive, was hired to help explore cross cultural behavioral motivations of their young male adult consumers. This fed into development of the brand globally, resulting in award-winning global communication campaigns. Adverse publicity has been generated by the product's advertisements for encouraging sexual promiscuity and sexism. On January 12, year-old Daniel Hurley from Derbyshire , England died in a hospital five days after collapsing at his home.
The medical coroner ruled that he had suffered from cardiac arrhythmia and died from heart failure as a result of spraying large amounts of Lynx in a confined space.
The trend resulted in multiple injuries. Axe initiated a marketing campaign whereby the company would select people in a worldwide contest to become astronauts who would fly sub-orbital space missions aboard the XCOR Lynx spaceplane.
On December 5, , Axe announced the 23 space cadets, one of which was the lone Filipino candidate Chino Roque , who had won the extensive training competition held at the Kennedy Space Center in Florida. The winners were from 23 different countries, some of which did not have space agencies or had not produced any astronauts before. The suborbital rides would take place after the unbuilt XCOR Lynx rocket would have passed flight test objectives.
From Wikipedia, the free encyclopedia. This article is about men's grooming products. For other uses, see Axe disambiguation.
This article possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. September Learn how and when to remove this template message. List of Axe products. This section does not cite any sources.
Lynx updates product brand design following global repositioning
Explore Lynx's universe of men's grooming products, discover new cultures and polish your style with our style tips and hacks. Lynx Products Corp. can provide a variety of custom solutions for your materials handling requirements. We offer heavy-duty lift, tilt and positioning equipment. Axe or Lynx is a brand of male grooming products, owned by the British-Dutch company Unilever and marketed towards the young male demographic.